Hello, Blogger. It's been a while.
So, all this hubbub over mobile marketing has me thinking. And I think it's a flash in the pan because I believe it to be largely impractical.
Yes, having Internet access on your phone is cool and often convenient. I am guilty of busting out my Q at my local watering hole and dictionary.com-ing "sentient" because I knew others were mispronouncing it. But is it really ideal (or even appealing) to watch videos, read lengthy emails, or peruse websites on so small a screen? I think not.
I highly doubt this mobile marketing trend will have longevity because, while mobility is convenient and appealing when one is in transit, it is impractical because of size; device portability dictates device size, and it's just too hard on the eyes to absorb all the content that's out there. Why then would consumers shop online and click on ads that they would have to fight even harder just to see?
I have an ipod for music, a phone for texts and calls, and a laptop for the Internet. I'm one of many who likes to see the whole page; I tolerate scrolling up and down, but sideways? Just to finish a sentence?? Or wait 4 minutes for some myspace profile to load, and then more horizontal scrolling?
No, my friends. This will not pan out.
