Conversion Rate Optimization from Future Now: Redesign Your Website and Marketing to Convert More Traffic: "Conversion Rate Marketing - Future Now persuades your prospects to take action" Interactivity and the proliferation of media leave websites as the glue that binds all today's marketing efforts. Websites are the hub of the persuasive system that includes advertising, sales and all customer touch-points online and offline. Persuasive systems are more complex, interwoven and expensive than ever before.
Disconnects in and between marketing communications is what causes customers to ignore marketing. Talent alone is no longer sufficient to ensure that customers won't ignore marketing; a process for designing these systems is needed.
Persuasion ArchitectureTM is a rigorous process that helps customers buy how they want to buy. That is why conversion rate boosts of 30%, 100% or even 5500% aren’t unheard for our clients. Results like these are not accidental. They are part of a collaborative process that calls for deep thinking, advanced planning and hard work.
Most auto dealer websites convert an anemic 1- 4%; customers ignore website content when it doesn't immediately deliver the level of relevance they demand. Those results can be improved dramatically. Unfortunately, many executives’ expectations remain unreasonably low. Websites converting less than 10% are cause for concern.
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Ali
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